Intentionality: Purpose Driven Life

My Role: User Research & Branding

Overview:

Intentionality is a platform dedicated to exploring the stories of athletes and individuals who lead purpose-driven lives. Intentionality Podcast was born out of a shared passion for purpose-driven living and the desire to amplify the voices of athletes and agile enthusiasts across diverse sectors. It aims to inspire and connect its audience by showcasing the journeys, challenges, and triumphs of those who have pursued their dreams with intention and mindfulness. As the Chief Product Designer and Branding Expert for Intentionality, I spearheaded the development of the podcast’s user experience (UX) and branding strategy to create a compelling and cohesive identity.

How it started?

The founders, themselves athletes and advocates of intentional living, recognized the power of storytelling in inspiring and connecting individuals on a deeper level. With a vision to bridge the gap between sports and other industries, Intentionality aims to create a common platform where athletes and agile enthusiasts from various backgrounds can share their stories, insights, and experiences through podcasts. The podcast delves into the journeys of these individuals, highlighting the principles of resilience, adaptability, and intentionality that transcend industries. By showcasing the diverse perspectives and inspiring narratives of athletes and agile practitioners, Intentionality seeks to inspire its audience to lead purpose-driven lives and pursue their dreams with passion and determination.

Target Audience

The target audience of Intentionality Podcast comprises two primary segments:

Athletes:

This group includes professional athletes, amateur athletes, and sports enthusiasts who are passionate about athletics and seek inspiration and motivation from the stories of fellow athletes. They are interested in learning about the challenges, triumphs, and personal growth journeys of athletes from various sports disciplines.

Agile Enthusiasts and Individuals from Different Sectors:

This segment encompasses individuals from diverse professional backgrounds such as business, technology, healthcare, education, and more, who are interested in the principles of agility, resilience, and intentional living. They are drawn to stories of individuals who have successfully applied these principles in their respective fields and are seeking inspiration and insights to apply in their own lives and careers.

Overall, the target audience of Intentionality is characterized by their interest in personal development, mindfulness, and purpose-driven living, regardless of their specific background or profession. They are open-minded, curious, and eager to learn from the experiences and perspectives of others to enhance their own lives and achieve their goals.

UX Design

Overall, the target audience of Intentionality is characterized by their interest in personal development, mindfulness, and purpose-driven living, regardless of their specific background or profession. They are open-minded, curious, and eager to learn from the experiences and perspectives of others to enhance their own lives and achieve their goals.

Seamless Accessibility:

• To ensure accessibility for all users, we designed a user-friendly website and mobile application
• The platform is optimized for various devices and screen sizes to accommodate users on the go

Intuitive Navigation:

• The navigation system is designed to be intuitive, allowing users to easily explore episodes, guest profiles, and topic categories.
• Clear call-to-action buttons guide users to subscribe, share, and engage with the podcast community.

Personalized Experience:

Through user accounts, listeners can customize their experience by creating playlists, saving favorite episodes, and receiving personalized recommendations based on their interests.

Community Engagement:

Interactive features such as comments sections, discussion forums, and live Q&A sessions with guests foster a sense of community and engagement among listeners.

Branding Strategy

Authenticity and Empathy:

• The branding of Intentionality Podcast revolves around authenticity and empathy, reflecting the genuine stories and emotions shared by guests.
• Visual elements such as distinct color palettes, natural textures, and candid photography evoke a sense of authenticity and connection.

Bold and Inspirational Typography:

• Bold and inspirational typography is used throughout the branding to convey the podcast’s empowering message.
• Custom lettering and typographic treatments add a distinctive touch and reinforce the podcast’s identity.

Symbolism and Storytelling:

• The logo of Intentionality Podcast incorporates symbolic elements that represent purpose, resilience, and unity.
• Each element of the logo tells a story, reflecting the diversity of experiences and perspectives featured on the podcast.

Consistent Brand Voice:

• A consistent brand voice is maintained across all touchpoints, including social media, marketing materials, and podcast episodes.
• The tone is empathetic, uplifting, and inclusive, resonating with the values and aspirations of the target audience.

Results:

The implementation of the UX design and branding strategy for Intentionality Podcast has yielded significant results:

Increased User Engagement:

The intuitive UX design and interactive features have led to higher user engagement and longer session durations.

Growing Community:

The podcast has fostered a vibrant and supportive community of listeners who actively participate in discussions and share their own stories.The intuitive UX design and interactive features have led to higher user engagement and longer session durations.

Positive Brand Perception:

The authentic branding and consistent messaging have contributed to a positive brand perception, establishing Intentionality Podcast as a trusted source of inspiration and motivation.

Expanded Reach:

Through strategic marketing efforts and word-of-mouth referrals, the podcast has reached a wider audience, including athletes, influencers, and purpose-driven individuals worldwide.

Conclusion:

In conclusion, the successful UX design and branding of Intentionality Podcast have enabled it to fulfill its mission of inspiring and connecting individuals through purpose-driven storytelling. By prioritizing accessibility, authenticity, and community engagement, Intentionality has emerged as a powerful platform for personal growth and empowerment in the digital age.