Glampies: Crafting a Distinctive Brand for the Future of Glamping
About Project
My Role
Understanding the Market & Audience
📌 Target Personas:
- Urban Explorers – Seeking a break from city life without compromising comfort.
- Luxury Travelers – Prioritizing aesthetics, exclusivity, and premium experiences.
- Eco-Conscious Adventurers – Interested in sustainable and responsible tourism.
- Competitive Analysis: Identified gaps in branding within the glamping industry, focusing on storytelling, emotional connection, and a premium yet accessible visual language.
Brand Identity Development
1. Logo & Visual System
🎨 Concept: A fusion of nature-inspired elements with modern, minimalist typography.
- Primary Logo: Organic yet sleek, reflecting elegance and adventure.
- Variations: Compact icon-based mark for flexibility across platforms.
2. Color Palette
🌿 Earthy yet Luxe: Deep greens, warm golds, and soft neutrals to evoke nature, luxury, and serenity.
3. Typography & Iconography
- Primary Font: A refined, sophisticated serif for a timeless feel.
- Supporting Font: A clean, modern sans-serif for digital readability.
- Icon Set: Custom-designed symbols inspired by camping, stars, and adventure.
4. Packaging & Merchandising
🎁 Branded Goodies:
- Minimalist, nature-inspired welcome kits for guests.
- Custom eco-friendly camping essentials.
Conclusion
Glampies is more than just a brand—it’s an invitation to experience the outdoors without compromise. By blending thoughtful design with immersive storytelling, we created a brand that not only stands out but also deeply resonates with modern travelers seeking both adventure and luxury. From a refined visual identity to a seamless digital presence, every touchpoint reflects the essence of premium, eco-conscious glamping. As Glampies continues to evolve, the foundation we’ve built ensures it remains a leader in redefining outdoor luxury. The journey doesn’t end here—it’s only the beginning of an ever-growing, ever-inspiring adventure.
